In Omio, I developed all campaigns in collaboration with Marketing and Design Team colleagues. Creatives would then be used in different channels like: Facebook, Google Ads, Apps and CRM.

Process Designer:

At the time I started in Omio, I was alone in the Marketing department. So I had to set up a bunch of rules and tools so I could be more productive. I created a process with different steps (kick off, briefing, review and follow up). Then, we prioritized tasks by channel and deadline. Finally, we would only use one communication tool.

The files, which the designers worked on, and the ones shared with the Marketing fellows, always had the same folder structure and everyone used a naming convention.

Rebranding:

After a year in Omio, management wanted to expand outside Europe, so we needed a full rebranding. Goeuro was the old name and it changed to Omio. This was a massive effort that took some months to finish…

My role during rebranding was to list down how many creatives were live at the moment and hat to be replaced. I also helped hiring external freelancers so they could help us. I made sure all what they delivered was good to go live again.

After two years the Design Team grew from four to at least twenty members. My role changed, I helped new joiners adapt and encourage them to improve the rules in place. Also had some initiatives and presentations to improve the team spirit.

My task was to provide all creatives materials for the Marketing Team (including: Display, Mobile, SEO, CRM and Social Media).

For that, we came up with a creative process and some communication standards. Educating coworkers about this new rules took some time but at some point we got a strong flow.

The company had offices all around the world, that’s why I had to come out with a naming convention so we could manage all files for all the different teams. To make it a bit more fun, we also had different brands and guidelines, which made communication between teams a daily thing.

At some point I went to our office in New Dehli, India. There, I gave some learning sessions about branding and the designer’s role to the Design Team. Was a great opportunity to know better some colleagues and learn about other cultures. While there, I also had the chance to do some interviews on my own.

Back in Berlin, we had to find another designer and I helped with the selection, interviewing and onboarding process.